Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. It’s a New Year, and a time for resolutions and hope: so get your social strategy in shape with our first ever “Boot Camp.” Just like a personal trainer, we’ll provide daily content to motivate, inspire, and educate both brands and social media professionals on everything SoMe. Best practices, tips, platform knowledge, tools you can use, advice and insight based on our expertise and experience – we’ll be sharing it all with you, everyday here at Snoo.ws. We hope you’ll stay tuned throughout the month!
Platform Profile: LinkedIn
What is LinkedIn?
LinkedIn is the world’s largest professional social network on the Internet. It’s a good platform for business to connect with prospective employees and customers.
Who is using it?
With over 135 million members in 200 countries, businesses can connect with prospects and market their brand. 3 out of 4 members use LinkedIn for everything business as well as building a network of contacts.
Key Points
- Reaching almost 2,300,000,000 page views per month
- Generate leads and sales by posting company updates and information
- Structured to allow users to find and share work-related information
Ways your brand can use LinkedIn
- Build brand awareness
- Generate traffic and sales
- Network and build relationships
- Recruit and hire talent
What are the benefits to your brand?
- Increase visibility and traffic
- Promotes a relationship with employees and they promote you
- Engage with customers, recruits and industry professionals
- Increase endorsements and sales
How can ICUC help?
- Monitor and manage your community
- Engage with your followers
- Provide analytics on traffic and content