Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. It’s a New Year, and a time for resolutions and hope: so get your social strategy in shape with our first ever “Boot Camp.” Just like a personal trainer, we’ll provide daily content to motivate, inspire, and educate both brands and social media professionals on everything SoMe. Best practices, tips, platform knowledge, tools you can use, advice and insight based on our expertise and experience – we’ll be sharing it all with you, everyday here at Snoo.ws. We hope you’ll stay tuned throughout the month!
Your brand image tells a story of who you are. As a company, you may think you are the one who determines how customers view you, but often in the reality of social media today, it is the customer who determines what your brand says about you.
Your brand image reflects the personality of your company or product. It gives the customer a snapshot of what you’re about: dependable, knowledgeable, approachable, and quality of service to name a few. You paint the picture for the customer, but then they will use social media to let you know if you got it right.
What can you do to make sure your brand’s image is saying what you want?
1. Color
Think of some colors companies use. Take the soda companies for an example: Coke = red, Pepsi = blue, Mountain Dew = green. Make sure you main color in someway defines who you are or the emotional feeling you want to awaken in the customer.
2. Consistency
Be consistent in the use of your brand image. It should be the same throughout all the social media platforms you use. You want to be identifiable wherever you are viewed.
3. Listening
Be aware of what your customers are saying about you on their own social media sites. You want to be sure your brand image is coming across the way you want it to.
Your customer will connect with you and your brand image on more than an intellectual level; their first response is often emotional. You want them to see your brand and have an immediate and positive connection with you and your product or service. A verbal message is good, but your visual image is a heavy influencer on drawing them in to learn more about you.